iLiveIt Case Study
A digital identity product and immersive website introducing a private home for photos, voice, and video. The experience connects personal originals, content records, and sharing choices within the iOwn.Me framework.

The Challenge
People need an understandable way to keep personal originals, record their context, and make deliberate choices about sharing their image, voice, and work.
The Solution
Vertical Labs developed an iOS product foundation and a website experience introducing identity declarations, original-content records, a private Vault, and consent-aware flows.
What the Work Covered
- Scoping a focused mobile-first first version around a photo vault, a proof center and identity verification, kept separate from the longer-term platform vision.
- Sign-in with Clerk, photo library connection, indexing, search and filters, collections, and AI-generated tags.
- A verification flow and private asset records for photos, videos and other personal assets.
- Design of AI provenance analysis: metadata normalization, duplicate and derivative detection, claim-strength scoring, risk signals and evidence packaging.
- Planning for premium tiers and payments with Stripe, and for ownership certificates in later releases.
The Product

The Outcome
The website preview makes the product direction tangible through an immersive introduction, illustrative content records, and a waitlist for the product in development.
In the Client's Words
“Working with Vertical Labs has been an excellent experience. Their team is thoughtful, responsive, and genuinely collaborative from start to finish. They communicate clearly, bring strong technical judgment to every conversation, and consistently follow through with care. I would gladly recommend Vertical Labs to any team looking for a dependable, creative technology partner.”

F. Scott Yeager
iLiveIt
Questions about this project
What did Vertical Labs build for iLiveIt?
A digital identity product and immersive website introducing a private home for photos, voice, and video. The experience connects personal originals, content records, and sharing choices within the iOwn.Me framework.
What was the business outcome?
A mobile product foundation and public website preview explaining identity declarations, original-content records, and consent-aware sharing.